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Baby G x b Store

b Store and Baby G collaborate to produce a limited edition line of watches

Limited edition Baby G time pieces will be created by new generation designers, Peter Jensen, Natascha Stolle, Sophie Hulme and Complex Geometries will be launching alongside graphic t-shirts at Selfridges.

From the brand that brought us atomic timekeeping, ice-resistant, shock resistant, oversized pop-coloured watches comes 'Print', a unique design collaboration between Baby G and fashion boutique, b Store. Matthew Murphy of the store commented; "After the success of our men’s G-Shock collaboration, Casio approached us about working together on the re-launch of their women’s line, Baby G. We thought it would be interesting to work with a mix of young designers and to launch the product exclusively at Selfridges. This led us to ask each designer for a print which would be used on the watch and also as part of the décor of the installation."

Watches will launched mid-april, retailing at £150 and the t-shirts, £75 at Selfridges, Oxford Street, London.