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Louis Vuitton Goes Live

Keeping up with the kids, LV is to launch its Spring/Summer Collection on Facebook

Louis Vuitton's Womens S/S 10 Ready to Wear show is to appear live on Facebook with an online broadcast on October 7, 2009 at 2:30pm (Paris time) to one-up all the big labels taking over networking sites (see live streams from Alexander McQueen on SHOWStudio and Burberry Prorsum). Today, Louis Vuitton is aiming to go one step further by confirming itself as the first luxury brand to stream a live broadcast of its Womens S/S 10 show exclusively on one of the world's most popular sites, Facebook.

'Fans' of the Louis Vuitton Facebook page will be able to watch the latest Marc Jacobs creations for Louis Vuitton streamed live from Paris Fashion Week, and as an extra personal touch, will allow viewers to comment on the event live from their Facebook status. Following the event, the video of the show will then be available on demand exclusively on the fan page for 24 hours.

For more information on the exclusive Louis Vuitton Facebook event, visit