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Etnia Barcelona’s SS20 campaign: 2020 Warriors 5
Courtesy of Etnia Barcelona

Etnia Barcelona goes back to nature for SS20

The brand was inspired by the shape, texture, and beauty of the natural world

From Marine Serre and Alexander McQueen, to Iris Van Herpen and Raf Simons, fashion has time and time again looked to nature to inform its creations – just take a look at our Instagram of the Week @fashion.biologique if you’re looking for proof. Now, Spanish eyewear brand Etnia Barcelona is also diving into the natural world with its new SS20 campaign.

Entitled 2020 Warriors, the images see a cast of models captured in an apparent jungle undergrowth, wearing key styles from the latest collection. With a mixture of sunglasses and reading glasses featured, the pieces are inspired by the shapes, textures, and colours of birds and flowers, with black and white striped aviator frames and oversized snakeskin shades on the line-up. 

Notably, the brand has also taken a step towards a more sustainable future by drastically reducing the use of single-use plastic in its designs, and outlined its intentions to continue creating change. 

“We don’t claim to be a model company in any way,” the label states in the campaign’s accompanying video. “But we do believe that if we have a platform, we should use it to say something for the good of society.” 

Watch the full campaign video below and view the collection above.