Pin It
RESERVED Ciao Kendall 02
Photography by Gordon Von Steiner

Watch Kendall Jenner transform herself into cult cinema stars

The supermodel is the new face of Reserved AW19

Kendall Jenner obviously needs little introduction. Although, in Reserved’s new AW19 campaign, the supermodel transforms into a cast of characters that you might recognise from elsewhere. Set against the backdrop of a baroque Italian villa, a short film directed by Gordon Von Steiner sees Jenner playing dress-up in the Polish fashion brand’s latest collection. With the help of 1960s-inspired make-up from Isamaya Ffrench and multiple wigs courtesy of hairstylist Syd Hayes, we’re feeling the fantasy. 

Wigs aside, the campaign pays homage to European cinema and is suitably titled #CiaoKendall!, with Jenner playing the roles of a Milanese aristocrat, a young Sophia Loren (complete with high-waisted leather pencil skirt and mesh bralette), and Natalie Portman’s character Matilda from Luc Besson’s cult film Léon. Naturally, there is also some Jean Luc Godard-style choreography and highly tasteful nudity. 

The most surreal metaphorphosis, however, arrives at the moment Jenner takes a running leap into a swimming pool in a 1990s grunge look, growing a mermaid tail as soon as she hits the water. 

To see for yourself, watch the film below and shop the collection here.