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New Balance Made in UK Season 2
Courtesy of New Balance

New Balance shoot its latest collection on the streets of Paris

The footwear label debuted the newest shoes courtesy of the ‘Made In UK’ drop

Earlier this year, New Balance released its first Made in UK collection to celebrate British manufacturing, and in particular the label’s production factory in Flimby, Cumbria. The collection included both traditional and new silhouettes as a homage to its 37-year partnership with the factory.

To celebrate the Season 2 launch of the project, New Balance has crossed the English channel and continued its journey in the streets of Paris. The campaign video shows a group of Parisians discussing both their love for their hometown and the importance of fashion within the culture in Paris. 

For this season, the main shoe is the MTL575 – a brand new silhouette which features a jagged rubber sole. The shoe, along with the others in the collection, is available in a series of unique colourways including neutral tones and a standout orange and blue. 

Season 2 is now available for purchase and will be until the end of this year. The next collections will see the footwear brand travel on to Tokyo and NYC.