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Jacquemus AW19 PFW Paris Fashion Week
Backstage at Jacquemus AW19Photography Christina Fragkou

Jacquemus is heading back to the south of France for his 10th anniversary

The (unofficial) King of Provence will present a co-ed collection on June 24

Simon Porte Jacquemus and the south of France are like Kanye West and weird shoes; when you have one, you’ll almost certainly have the other. In fact, we probably all want to live a sunny, Provençal life just like him. 

So, it comes as no surprise then that to celebrate the 10th anniversary of his label, the designer is heading to Provence to present a special show. Set to be held on June 24, the event will be the first time the designer will show menswear and womenswear alongside one another, after presenting two standalone menswear collections over the past year. 

“I was sure that we should mark it (the anniversary), because it’s part of the history of the brand and my personal story,” the designer explains to WWD. “I started at 19, I’m 29 now. How do I feel? Pretty good. It’s weird. It’s a lot of things. But I think this is going to be a new start for us.”

For now, we can only imagine what to expect, will there be a giant piece of cheese? Or maybe the designer emerging from the sea in one of his own designs. Whatever the show holds, we know it will be very French.