Hermès and Liberty are collaborating on a new Hermès scarf and tie shop which will open for six weeks from Monday September 7 lasting till Sunday October 18, taking over 100 square meters of the current Liberty’s scarf room, which was introduced as part of their Renaissance
since February 2009, in order to offer the biggest selection and variety
of scarves in London.
The Hermès store at Regent Street's Liberty presents the new collection of Hermès scarves and ties for A/W 2009, from the time-honoured 90 x 90cm ‘carré’ to its new cravate-foulard an ingenious tie-come-cravate for men. In the style of an over-sized dressing up box, customers can come in to play and experiment with different ways of wearing Hermès scarves and ties through activities scheduled weekly, with stylists and photographers on hand to record their look.
To celebrate this union, Hermès has created an exclusive limited edition range of scarves and ties, using Liberty’s renowned Tana Lawn cottons. Designed by Bali Barret, Creative Director of Hermès Silk, the scarves will come in two sizes, available in six different micro floral prints, each one screen printed with Hermès’ iconic ‘Ex Libris’ logo. A new collection of Hermès’ super-slim 7cm ‘Liverpool’ ties will come in four complimentary Tana Lawn cottons, screen-printed with the classic Hermès horse-shoe design.