Beyoncé is teaming up with adidas for a huge project

The singer is set to collaborate with the sportswear giant on clothing, footwear, and the relaunch of her label Ivy Park

At the end of last year, Beyoncé announced that she would be buying back shares in her sportswear label Ivy Park from Arcadia’s Philip Green, following a slew of sexual and racist abuse allegations against him. It left the world wondering what would happen to the brand that has been putting out collections – fronted by the likes of Laverne Cox and model Grace Bol – since it was founded in 2016. 

Wonder no more, because the singer has today announced the relaunch of the label in partnership with adidas. More than just a collaboration on the label, Beyoncé has been brought on as a longterm partner of the sportswear giant, and will also create new clothing and footwear. “This is the partnership of a lifetime for me,” she says. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business.”
 

Like Beyoncé’s inclusive representation at Ivy Park, this is something that will continue throughout the partnership – important for her as the first black woman to own an athleisure company. At the moment, few details are known about what we can expect from the pairing – with the exception of a cryptic, seemingly bee-themed teaser posted to Instagram. Stay tuned for more details.