via AntonioliFashion / NewsFashion / NewsBalenciaga is being sued for copying Little Trees air freshenersOf courseShareLink copied ✔️October 21, 2018October 21, 2018Text Thom Waite After getting in trouble with a NYC souvenir company over some kitschy tote bags, now Balenciaga has found itself on the receiving end of another lawsuit, for a fresh (sorry) case of appropriation. According to TMZ, Car-Freshner Corporation – which owns the rights to Little Trees Air Fresheners – has accused the brand of ripping off its signature design, which is an air freshener in the shape of a, well, little tree. It’s pretty difficult to deny the copy: Balenciaga’s leather keyrings are pretty much identical to the Little Trees air fresheners (which are those ones you hang from your rear-view mirror), even down to the colours used. Car-Freshner Corporation’s reason for the dispute is slightly more unusual, though: it claims that unsuspecting customers might get the two brands mixed up. As if you might mistake their products – which retail in the US for $3 – for a $275 key ring... Anyway, that doesn’t change the fact that, according to the air freshener brand, Balenciaga never asked permission to begin selling the replicas at its NYC store last month. It’s actually quite possible that, if it had, the label would have been allowed to go ahead with the copycat design, as plenty of companies have licensed Little Trees’ little trees since the company got the trademark back in 1952, including Buffalo Wild Wings, Kia Motors, and Capital One. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 30,000+ creatives from around the world.TrendingCould AI really kill us all in 10 years? Here’s everything you need to knowAfter an Anthropic researcher quit over AI safety fears, anxieties about losing control of the technology are mounting – we unpack how worried you should actually beLife & CultureMusic‘This is a dream come true’: Tems meets her idol... Kate NashHingeLife & CultureNicola Dinan and Ione Gamble on the power of admitting your desiresBeautyWhat is it about a man and his bleached buzzcut?Life & CultureWe’re living through an explainer epidemicArt & PhotographyThese candid photos capture intimate encounters across ParisFilm & TVThis controversial new film explores how sexual predators are madeFashionAll the best looks at Venice Film Festival 2026 (so far)MusicV on BTS, success and what he’d tell his younger selfEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy