Louis Vuitton takes us on a trip to Italy in this new video

The short film is inspired by the origins of ‘Sur La Route’ – one of five new scents from the brand's Les Parfums collection

Two years after releasing its first perfume collection dedicated to women, Louis Vuitton has now added five fragrances created for men to its line-up: all of which encompass the spirit of adventure. Each fragrance is inspired by a different location around the world – from Guatemala to Calabria, all the way to the Ivory Coast.

To understand their origins, this newly-released video shows LV’s Master Perfumer Jacques Cavallier Belletrud making his way through lush green landscapes in Italy, as he samples the ingredients for the ‘Sur La Route’ perfume. “My inspiration for Sur La Route started in Calabria, Italy, while I was searching for the best quality of bergamot,” explains the perfumer. Elsewhere, we see him wandering in an orchard and squeezing citrus fruits to add to the bouquet of his new creation. 

The Les Parfums collection is now available in stores worldwide and online.