Guest designer Craig Green’s collection isn’t the only event you should be looking forward to at the Florence-based trade showPitti Uomo
Florence is fast becoming a fashion hotspot, and it’s all thanks to historic trade show Pitti Uomo. Despite a history which stretches back to 1972, the last few years have seen the likes of JW Anderson, Gosha Rubchinskiy and Raf Simons bring their collections exclusively to the picturesque Tuscan city.
For SS19, it’s the turn of conceptual designer Craig Green, whose unique sculptural takes on workwear have earned him a reputation as one of the industry’s most forward-thinking minds. His upcoming show will be just one of several highlights scheduled to take place at the three-day event, which kicks off on June 12.
Alongside a specially-curated ‘Cabinet of Curiosities’, comprised of slick trinkets made by artisans around the world, there will also be a dedicated showcase – ‘Scandinavian Manifesto’ – celebrating the work of 15 different Nordic designers. Guests will also be invited to drop into an immersive, football-related exhibition; entitled Fanatic Feelings, the multimedia project has been co-curated by critic Francesco Bonami and Achtung Mode founder Markus Ebner to explore just why designers are so frequently fascinated by the beautiful game.
Linking these disparate events is this year’s theme, P.O.P. (Pitti Optical Power), encapsulated neatly in the hyper-colourful accompanying clip. A trippy, fuzzy combination of patterns, visual effects and kaleidoscopic neons, the video offers a glimpse into what looks set to be the most playful Pitti Uomo yet.