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Kanye covers the NY subway with #YeezySeason6 Instagram screenshots

The Kim Klones take Manhattan

If you’ve travelled on the New York subway over the course of the last few days, you might just have found yourself face to face with phase three of Kanye’s Yeezy Season 6 campaign rollout.

Featuring screenshots of January’s ‘Klone’ IG posts, a series of posters were plastered along walls and turnstiles throughout 34th Street Herald Square subway station. In a typically ‘Ye move, the posters also displayed the ‘likes’ the posts attracted on Instagram – in some cases (namely Kim's uploads), around the 2m mark – and the thousands of comments left by followers. 

Following on from the paparazzi-style shots uploaded to Kim Kardashian West’s Instagram account last November, and last month’s attack of the Kim Klones, the latest idea puts the promotion of Season 6 in the hands of fans (or detractors) who have been snapping and sharing the images on the app. That’s right: people are now sharing Instagram posts of Instagram posts as part of a new instalment of the viral campaign.

Elsewhere, in Times Square, Yeezy Season 6 billboards went up this weekend. Obviously, IG was immediately rife with rumours that a drop was imminent. Is it? We’re none the wiser, we’re afraid: ‘Ye works in mysterious ways. His slightly surprising yet-to-air appearance on beloved TV favourite Family Feud, which saw him and Kim compete against other members of the Kardashian-Jenner clan, only serves to remind us of that.