Vetements’ trademark is for subverting the fashion industry’s ways of doing things. Following its recent return to the runway after a short one season break, designer Demna Gvasalia has unveiled his latest project. 

Mirroring its takeover of New York department store Saks’ windows last July, its installation will inhabit Harrods’ windows from February 8-March 2. As before, both employees and members of the public are being invited to donate their old clothes to become part of the displays. The installation takes a stand against fast fashion – staged as a reaction to the large-scale waste fashion creates – illustrating how preloved garments should be given a second life.

Anyone contributing clothing – via the clothes bank displays fixed within the exhibition windows – will receive an exclusive VETEMENTS HARRODS wristband made from 100 per cent recycled plastic bottles to commemorate their participation in the project. In addition, proceeds will be donated to NSPCC, a longtime charity partner of Harrods. Gvasalia plans to run 50 more of the installations around the globe throughout the year. 

More recently, Vetements took the third spot on a list of 2017’s ‘hottest fashion brands’, while Balenciaga, where Gvasalia was appointed artistic director in 2015, came in at second place. 

The VETEMENTS HARRODS installation will run from February 8-March 2 at Harrods on Brompton Road, Knightsbridge, SW1X 7XL