Pin It
Dondup iconic italy fashion brand
Dondup Iconic collectionCourtesy of Dondup

Italian brand Dondup releases its new ‘Iconic’ collection

The new capsule focusses on timeless classics

If you aren’t familiar with Dondup, it’s the Italian label founded in 2000 that focusses on creating classic menswear and womenswear pieces that are also timeless. 

Its latest offering – entitled ‘Iconic’ – is a seasonless capsule collection made up of 20 pieces and like its previous collections features denim with outerwear as the main focus. Think sheepskin coats, knitted patchwork jackets, oversized jumpers and vintage vibes that stick to the brand’s identity and keep the pieces distinctive. 

While the brand aims to look forward when designing, it also looked back over its 20,000 piece archive to bring back favourites like oversized knitwear and patchwork coats. “Our objective, with this project, is to continue telling an Italian success story and sharing it with as many people as possible," said Matteo Marzotto, the label’s President. “Dondup has always had the exceptional ability to interpret contemporary fashion in all its seasons.”

The Iconic collection is available now exclusively in-store and online.