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Weird new Charles Jeffrey film riffs on fashion stereotypes

Ahead of the opening of ‘The Come Up’ this Thursday, the designer has teased at what to expect

London menswear designer Charles Jeffrey has been keeping himself busy. In addition to his LOVERBOY label and club night by the same name, Jeffrey announced earlier this month that he would be holding his first solo exhibition at the NOW gallery, opening to the public this Thursday. In anticipation of the launch, the designer has released a short film.

In typical Loverboy style, the off-kilter film sees a frustrated Jeffrey struggling to come up with ideas in his studio before finding solace in the NOW Gallery – along with some cameos from his friends and fashion family along the way. “The film feels intentionally quite frantic – it's supposed to feel disorientating,” said Jeffrey on the film that he collaborated on with filmmaker Robert Fox.

While the film itself doesn’t give away much in terms of what the expect from the exhibition, we do know that it will feature sculptures created by Jeffrey and a performance choreographed by Theo Adams. “The main intention for me was to create a space that made people feel impact,” Jeffrey explained. “The essence of the work is deeply rooted in a lot of the themes we explore in LOVERBOY: identity, self-expression, imagination. It’s joyful.”

The Come Up will be open on November 30 - February 11 from 6-10pm at NOW Gallery, Greenwich Peninsula.