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yu fujiwara london street style photography ss18
London SS18 Menswear Street StylePhotography Yu Fujiwara

Yu Fujiwara’s London menswear street snaps

The photographer is back for SS18 with his alternative view of all the fashion week commotion

To outsiders in the four fashion capitals, the arrival of fashion week must be a strange sight. Hordes of brightly dressed young things mostly hanging around, hoping to be shot by one of the many street style photographers. This season during the SS18 menswear shows in London was no different. The extravagantly dressed took to the streets and the photographers snapped, but one of them was looking elsewhere for his inspiration. Yu Fujiwara – always one step removed from the chaos – has turned his lens to the streets of London for his alternative street style snaps of the season.

And without trying to give too much away there’s even a dead pigeon, later scooped up by a seagull; the glamour is non-stop.