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G-Dragon’s clothing line launches in London

The K-pop superstar’s PeaceMinusOne collection is now at Dover Street Market – and the brand is taking over our Instagram Story to celebrate

He may have been enjoying the scenes yesterday at Chanel’s Métiers d’Art show at the Paris Ritz, but now K-pop king G-Dragon has touched down in London. He’s here to launch his line PeaceMinusOne at Dover Street Market with a collection that includes tees, caps and jewellery. To celebrate, the brand is taking over the @dazed Instagram Story, giving you a behind the scenes look at the launch.

PeaceMinusOne is headed up and designed by G-Dragon’s long-term collaborator Gee Eun. “We’ve always talked and dreamed about this project for a long time and we were able to launch this year in 2016,” says the stylist. “Behind this brand is our friends, families, memories, dreams and visions.”

Until now, things have been pretty mysterious – though the singer does have the PeaceMinusOne logo tattooed on his finger. “There is still a lot more to be told,” says Gee Eun. “We always want to keep people curious.”

Dressed in PeaceMinusOne’s collaboration with cult jewellery brand Ambush, G-Dragon was shot by iconic Japanese photographer Nobuyoshi Araki for the latest issue of Dazed. Check out some of the images from the shoot below, and find your copy on newsstands now.

@peaceminusonedotcom | @doverstreetmarketlondon