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b Store Maps London

As part of Design Museum's Super Contemporary, Matthew Murphy and Kirk Beattie from Savile Row's b Store have created a fashion map.

Design Museum is gearing up to showcase the progressive spirit of London with their new exhibition ‘Super Contemporary’. Bus shelters by David Adjaye, rabbit-shaped bins by Paul Smith, Zaha Hadid’s vision of the city, and lamp post chandeliers by Thomas Heatherwick will all be on display, pushing an alternative vision of London.

In addition to these specially commissioned objects, a collection of personal maps will also be on show and Savile Row store b Store were asked to contribute. Their map pin points buildings/postcodes that have been key inspirations for the concept of b Store, which has been showcasing new designers for nearly ten years.

Locations like RCA, Central Saint Martins make it onto the map as well as designer’s studios, bars, shops and galleries. ‘London is such an exciting and diverse city, it constantly pushes us to try new things’ says Matthew Murphy of b Store. ‘We were very excited to be asked to be involved with this exhibition which celebrates the inspirational effect of London on young creatives’.

What is the ultimate London postcode?
SW1A 1AA, Buckingham Palace.

If b Store could transport to any other city, which would it be?

How did you go about deciding what goes on the fashion map?
Rather than just picking the obvious places, we wanted to make it more personal. This meant we chose the people and places that have been, and are currently, important to b Store and, in our view, which give London its discerning character.

If you could change one thing about London, fashion wise, what would it be and why?
For everyone to support and help each other more, there is no truer saying than ‘united we stand, divided we fall’.

b Store, Savile Row, London W1
b Store’s Super Contemporary Map at Super Contemporary at Design Museum, Shad Thames, SE1 June 3 – October 4