21st Century Boy: Romain Kremer

In the new Man Machine issue of Dazed, writer Issac Lock meets fashion's hottest rebel Romain Kremer, the 27-year old who is creating a new menswear aesthetic with his neon fur, see-through plastic and rainbow colours. Pierre Debusschere shot Kremer's collection with styling by Nicola Formichetti, and has also made a film saturated with colour and neon flickers. Debusschere talks to us about the process.

"What I like about Romain's work is that he will do whatever he wants to do. He is not scared about his influences or taste. The starting point of the shoot was that Nicola saw a connection between Romain's world and mine and he was right. We emailed each other a lot of videos for references and immediately you could see similar influences as we're from the same generation. Romain even came up with an old video from a Belgian TV programme that my grandma was working for! He bought the gabba influences, I came up with the strange lights and Nicole glued that all together. It was perfect"

"We first did the photography shoot to get the models more relaxed for the video. One of the influences was this YouTube video by Rineke Dijkstra where the boys are dancing alone on hard techno music. We had the smoke machine on a loop along with the lasers, stroboscopes and flares and after a few beers, the whole team joined in with the models dancing!"

Read the full feature in the June issue of Dazed out tomorrow.

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CREDITS
All clothing by Romain Kremer
All hats by Nasir Mazhar for Romain Kremer

Hair Tomo Jidai at Jed Root using shu Uemura 'Art of Hair'
Make Up Ayami Nishimura at Jed root using MAC Cosmetics
Models Alex, Louis at D1, Johannes at Nine Daughters and a Stereo
Photographic Assistant AJ Numan
Styling Assistants Anna Trevelyan, Sam Voltage
Hair Assistant Zoe Argiros
Make-Up Assistant Joanna Banach
Location Blossom Street Studios

Music in Film by Mammoet