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Still from Tom Ford SS16 campaign

Go inside Tom Ford’s exclusive shoppable fashion show – live

Tonight, the designer is presenting his first See Now, Buy Now show to an intimate group of guests – tune in live from New York Fashion Week at 2:15am BST

Having shown AW15 in a pre-Oscars presentation in LA and debuted SS16 in a fashion film directed by Nick Knight and featuring Lady Gaga, Tom Ford is once again moving the goalposts. As well as combining his men’s and womenswear collections in one shoppable runway, the catwalk will show the immediately-shoppable AW16 collection, rather than presenting SS17. Ford finished the collection way back in February, meaning he’s had time to stock stores and ready his website with the new line as it goes on sale post-show. But the clothes aren’t the only thing that’s new – as he told WWD, “There’s the cosmetic lip launching, a fragrance that’s new for this, eyewear, all of it. All launching tomorrow.” To watch it all unfold live from tonight’s strictly VIP event, stream the show right here at 2:15am BST, or 9.15pm EDT.