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Demna Gvasalia band tee t-shirt Modern Man

Brand creates mock band tees ft. Demna, Gosha and Rick

Cult designers take the place of musicians in Modern Man’s new t-shirt range

With the exception of Karl Lagerfeld, fashion designers’ faces rarely make an appearance on clothes. Until now, that is.

French brand Modern Man has unveiled a collection of mock band tees featuring four cult designers: Demna Gvasalia of Vetements and Balenciaga, Gosha Rubchinskiy, Rick Owens and Phoebe Philo of Céline. Retailing at $90, the t-shirts feature all the components of a band tee – a photo of the star, bold graphics and faded images.

It’s a good idea – talk to any of Gosha Rubchinskiy Talk’s 12,000 members and you’ll find that the shrine they’re worshipping at isn’t dedicated to a rock star, but to the aforementioned Russian designer.

The collection also demonstrates the ever-blurring line between fashion and tour merchandise. Recently Justin Bieber launched his very Vetements-y Purpose merch at a pop-up at VFiles and Kanye West sold his Pablo gear at a similar event staged during Paris Fashion Week.

Other musicians – from Zayn Malik to Skepta – have similarly dropped sell-out merch this year and in June, Selfridges brought together some of London’s rising fashion designers and grime MCs for a series of tour merch-inspired capsule collections.

Head here to shop the collection.