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M.I.A.
M.I.A.Courtesy of H&M

M.I.A. unveils new plan to help save the planet

The rapper-slash-eco-warrior joins with H&M for World Recycle Week

Mathangi Arulpragasam AKA M.I.A. is one of music’s more politicised figures. In the rapper’s last music video, “Borders”, she explored the theme of migration – shots of her climbing wire fences and huddled up on a tiny boat accompanied the lyrics, “Borders, what's up with that? Politics, what's up with that? Police shots, what's up with that?” Off the back of the video, she openly criticised the West’s attitude towards refugees. Now, three months later, she’s turning her attention to another topic: the environment.

The British-Sri Lankan is partnering with H&M for its latest global initiative, World Recycle Week. This partnership includes a new music video (premiering on April 11 at hm.com), which will raise awareness on the environmental impact of clothes going to landfills. According to the retailer, the video will feature clips of its characters showing the pieces that they will be recycling.

During World Recycle Week itself (which runs from April 18-24), H&M aims to collect 1,000 tonnes of clothes in order to recycle them to create new products. The retailer is inviting people to come to one of its 3,600 stores and exchange their old or unwanted garments for vouchers. 

“The aim is to create a closed loop for textiles, so that unwanted clothes can be reused and recycled to create fresh textile fibres for new products,” H&M said in a statement. “The long-term goal is to have zero garments going to landfill, as well as saving on natural resources.”

Stay tuned for M.I.A.’s new music video and head here to find out more about World Recycling Week.