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Prada SS16 Backstage
Left, Paula Galecka (Why not), centre, Ala Sekula (IMG), right, Lululeika Ravn Leip backstage at Prada SS16Photography Virginia Arcaro

Prada unveils radical plans to safeguard the environment

The company reveals its strategy to tackle climate change by reducing CO2 emissions, waste and packaging consumption

Prada is set to join Vivienne Westwood and Stella McCartney as one of fashion’s most eco-friendly brands. The group has unveiled a new website, which outlines the company’s commitment to “corporate social responsibility”. Among information about the group’s heritage, the restoration of the Galleria Vittorio Emanuele II in Milan, its garden factories in Valvigna, Tuscany and the newly-opened Fondazione Prada, the website provides a detailed insight into Prada’s plans to safeguard the environment. It’s an unprecedented level of transparency.

In 2014, the website states, the company reduced its emissions by 596 tonnes, increased its absorption by 20 tonnes (by reforesting the area around Valvigna), reduced its waste by 6 per cent and increased the amount it recycles by 19 per cent. Across six sites, 3,800 fluorescent bulbs were replaced with LED lighting – a move which reduced its CO2 emissions by 509 tonnes. As for packaging, the company uses 40 per cent recycled paper, along with Forest Stewardship Council (FSC) approved paper for boxes and tissues.

“Beauty, creativity and superior quality have always been the Prada Group’s guiding principles. Nature and humanity are the cornerstones of those principles,” said Carlo Mazzi, chairman of the board of directors of Prada S.p.A. “Respect for the environment and for individuals underpins our behaviour at all times, both within our company and in the relationship with our partners, suppliers, clients and institutions.”

Prada’s announcement comes amid the climate negotiations of COP21, the UN’s climate change conference which, over the last two weeks, has seen world leaders gather in Paris to decide how their countries are going to reduce their respective carbon footprints. Last week at the conference, Dazed founder Jefferson Hack hosted the Parley Talks alongside Parley for the Oceans founder Cyrill Gutsch; discussion centered around how the creative industry can find a way to save the oceans. As a global business and fashion industry leader, Prada’s commitment to safeguarding environment marks a definitive step forward in the fight against climate change.