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Proenza Schouler AW15 campaign
Proenza Schouler AW15 campaignPhotography by David Sims

Supermodel catfights: Proenza Schouler’s new campaign

David Sims captures Liya Kebede and co getting scrappy, clad in the brand’s AW15 collection

“We were interested in the idea of movement and in capturing a kind of freedom between the girls,” said Proenza Schouler’s Jack McCollough and Lazaro Hernandez, speaking on the brand’s AW15 campaign. And David Sims certainly has captured a freedom – Louis Vuitton favourite Liya Kebede, Anne Catherine Lacroix, Karolin Wolter and Liisa Winkler are photographed fighting. The result looks like a cross between a fashion show and a pub brawl. 

Proenza Schouler’s AW15 collection also spoke of disorder, drawing from the raw, untamed paintings of abstract expressionist Helen Frankenhaler and hanging fabric sculptures of minimalist Robert Morris. Last season was similarly art-fuelled – the collection was captured by Dazed 100 photographer Harley Weir in a short film starring cult actress Chloë Sevigny, a heavily pregnant Liv Tyler and Dazed cover star Binx Walton.