Giorgio Armani fans, get ready to jet off to Milan. As part of the Italian label's 40th anniversary, around 600 of its signature designs are being showcased in the new Silos' exhibition space.
The project has been in the works for quite a while, with Armani making his first move last year by purchasing the space. The designer is pretty passionate about it, as he invested a whooping €50 million to transform the former Nestlé factory into a suitable exhibition space, now named Silos Armani.
Talking to WWD, Armani said: “I don’t want this space to be static; [I] plan to renew the displays with pieces from the new collections every six months.”
He also said he didn’t want the Silos to be referred to as a museum, so we’ll just call it a very big exhibition.
Visitors are able to enter Silos on the ground floor, which houses a café and (of course) a gift shop. The exhibition starts on the first floor with Armani's iconic tailoring and neutral toned classics, but as visitors head further up more of the designer's exotic and eccentric creations come to life. The top floor features a digital archive of sketches and technical drawings, along with access to the materials used in his actual collections (we’re hoping this includes couture as well).
If that wasn’t enough, the designer is also considering restoring another space near Silos that would potentially exhibit looks from either his Emporio Armani line or Privé couture collections.
The opening of the very big exhibition coincides with the unveiling of Milan’s first universal expo, which Armani has been named a fashion ambassador of. The Milan Expo 15 is being hosted from May 1 to October 31. So as the exhibition opens this week, we'll be heading to the airport now.
