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Jeremy Scott AW15, womenswear, Dazed backstage, hat, makeup
Stella Maxwell (The Lions) backstage at Jeremy Scott AW15Photography Lea Colombo

Jeremy Scott AW15

The designer goes on an acid trip through the psychedelic patterns and prints of a 70s childhood

Initial reaction:

Real-life rag dolls on their way to a tripped-out tea party.

Teddy bears’ picnic:

Jeremy Scott arranged a pop colour play date for his AW15 collection, as Kanye West watched faces of the moment Gigi Hadid and Charlotte Free hit the runway in Joan Jett style black wigs with acid paint splatters. The models-turned-marionettes wore baby-doll dresses with puffed sleeves, oversized pussy-bow detailing and frilled hemlines, with 70s rainbow patchwork coats and playfully patterned two-pieces. A care bear-style print appeared on everything from shirts to dungarees (for the few boys in attendance). 

Party playlist: 

Michel Gaubert curated the show’s bubblegum bass-heavy soundtrack, which included the songs “Lemonade” and “Bipp” by electronic music producer Sophie and “Slow Ass Jolene” – a rework of Dolly Parton’s famous number by DJ Good Little Buddy.

The soundtrack to Jeremy Scott AW15: