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MSGM AW15 70's, badges, stripes, Menswear, Dazed backstage
Backstage at MSGM AW15Photography Paolo Musa


Space age-obsessed boys in fuzzy teddy coats and rocket appliqués march down a futuristic silver runway

Initial reaction:

Space jam. Massimo Giorgetti took us on a MSGM rocket ride with a collection that had sprung from Beastie Boys’ “Intergalactic” video, which also provided the soundtrack.

Space race:

The models were like a team of rocket specialists – from the engineers in workwear and boiler suits to the scientists in constellation prints and space shuttle and robot appliqués. Teetering between the the late 60s, early 70s moon-landing aesthetic and the 90s obsession with everything space, the collection seemed made for the boys who grew up with a telescope and a planetarium projector in their room. The word ‘Rocket’ was even written down the side of fuzzy teddy bear coats.

Fly me to the moon: 

The space theme was omnipresent. With a rocket ship show invitation, guests were treated to fun Frizzy Pazzy bubblegum as they watched the solar system playing out on screens ahead of the show, and the runway was a futuristic silver walkway, complete with arrows pointing in the direction models were walking.

The soundtrack to MSGM AW15: