Calling all aspiring fashion types: ready for your big break? VFiles is throwing open the internet doors for AW15. Following in the footsteps of Marc by Marc Jacobs' Instagram-cast campaign, the digital community is looking to source people to fill every single role in its VFiles Made Fashion show next season. Stylist, designers, makeup artist, models – it's all up for grabs on their website.
"When we started VFiles, our whole concept was a 'fashion democracy'," VFiles founder Julie Anne Quay explains. "I wanted to create somewhere everyone had an equal opportunity. Fashion is one of those industries where, in the past, you had this very set hierarchy you had to climb before you wanted to do anything. With technology, so many things have changed. You can really jump ahead of those things by being your own brand and putting your work out there."
She adds, laughing: "I've got a lot of people from fashion media saying, 'Are you serious? Are you really going to do that?' I think we can! Yes it's an audacious move, but we really want to put our money where our mouth is."
Quay namechecked American Idol and The Voice as influences on VFiles' democratically-minded global search, saying that they were looking to cast three designers, 30 to 40 models, one make-up artist, one stylist and one photographer. ("And we'll bring people from overseas, too," she added.)
The winners will be chosen by the VFiles editorial team and an esteemed panel which counts Calvin Klein men’s creative director Italo Zucchelli, legendary fashion editor Carlyne Cerf de Dudzeele, stylist Mel Ottenberg, and Style.com editor in chief Dirk Standen.
Applications are already open, so head over to www.vfiles.com/vmf for more information. The deadline is 8 December and the winners will be announced on 15 December.