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Backstage at Emporio Armani SS15
Backstage at Emporio Armani SS15Photography Paolo Musa

Emporio Armani SS15 + live stream

Bathed in UV light, the Emporio Armani girl goes from sporty to sassy – complete with PVC cycle shorts and cybergirl vibes

TextSusie LauPhotographyPaolo Musa

Initial reaction:

The Emporio Armani girl is feeling the blues but in an upbeat way. Sports infused casualwear, French Riviera stripes and blue painting smocks worn with patent cut-out sandals and plimsolls and mussed-up ponytails make up the day looks. Then night descends and metallic and mirrored surfaces take over in an unexpected twist for Armani's second line.


The audience was bathed in UV light, and a blue @ sign – denoting the name of the collection – hung like a retro email address in the middle of the runway.

Stand out pieces:

Mirrored metallic Yves Klein blue leather dresses and tortoise shell PVC cycling shorts worn underneath takes us from nautical chic daywear to spunky cybergirl at night.