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Backstage at Emporio Armani SS15
Backstage at Emporio Armani SS15Photography Paolo Musa

Emporio Armani SS15 + live stream

Bathed in UV light, the Emporio Armani girl goes from sporty to sassy – complete with PVC cycle shorts and cybergirl vibes

TextSusie LauPhotographyPaolo Musa

Initial reaction:

The Emporio Armani girl is feeling the blues but in an upbeat way. Sports infused casualwear, French Riviera stripes and blue painting smocks worn with patent cut-out sandals and plimsolls and mussed-up ponytails make up the day looks. Then night descends and metallic and mirrored surfaces take over in an unexpected twist for Armani's second line.

Set:

The audience was bathed in UV light, and a blue @ sign – denoting the name of the collection – hung like a retro email address in the middle of the runway.

Stand out pieces:

Mirrored metallic Yves Klein blue leather dresses and tortoise shell PVC cycling shorts worn underneath takes us from nautical chic daywear to spunky cybergirl at night.