Fashion / ShowEXCLUSIVE: Suno Womenswear SS13Encouraged by Anna Wintour, Max Osterweist and Erin Beatty played with eveningwear. We showcase an exclusive design sketchShareLink copied ✔️September 8, 2012FashionShowPhotography Mark Reay Text Paul Wagenblast EXCLUSIVE: Suno Womenswear SS13 The Suno show ended with a wedding dress. Not a church wedding, or a Las Vegas wedding, or the type of wedding where there are either a chicken or a steamed carrot plate and table numbers and red velvet chairs. This would have been a wedding in a meadow, or a wedding on a family porch, under a gazebo or even at the courthouse with a justice of the peace. It would have been an easy wedding, the kind that's done for all the right reasons and leaves formality at the door in exchange for love and celebration. Violets are the pattern, off white is the color, the straps barely carry the weight down to a slightly ruffled hemline. There's an elegance that comes with adopting ease rather than effort, and the more formal Suno will find itself in a setting where it's the only one quietly in favour of sentiment over sensation. Designed by Erin Beatty with Max Osterweist, Dazed Digital caught up with the duo backstage.Dazed Digital: What were the flowers printed on the last dress?Erin Beatty: Those were violets. You know, we've never really taken a step into eveningwear or into wedding wear or into gowns; that was actually encouraged by Anna Wintour herself. I was so intimidated but in the end I really love it.DD: What was it like working in that single, long silhouette?Erin Beatty: I would say it was really hard. Fitting it was hard, we'd never done anything like that. I was literally on the ground underneath the dress. You had to lay out paper all the time so that they hem wouldn't get dirty. I remember turning to my assistant and saying 'What does Oscar de La Renta do, does he just cover the ground in paper? How do people work like this?!' There's also an underlayer, so the model was picking up the top layer and walking around to make sure that was the right length. It was actually very hard.DD: Do you feel like that has pushed you to a new level or a direction you want to go in? Or is that piece special?Max Osterweist: I think there are moments were people want to wear Suno to evening events, friends of ours or other customers. When Anna came to visit us six weeks ago she said you know it would be interesting if you guys did something like a wedding dress.Erin Beatty: I think what the coolest part is about those dresses is that they don't feel that dressed up. I hate feeling too dressed up, I hate feeling uncomfortable or being in something tight or like I'm showing something off or trying to look sexy or trying, at all. That's something I love about those dresses and that's something I would like to continue to explore, because I love the idea of offering women options where they still feel comfortable. They can wear it with ballet flats and still feel beautiful, and yet they still feel dressed up. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.Trending7 sex worker-approved films about sex workSex workers have slammed Sam Levinson for his depiction of the industry in Euphoria. Here, we share our top recommendations for more true-to-life representations Film & TVMusicWhat Drain Gang's Thaiboy Digital did next PumaFashionSalehe Bembury’s Puma collection is a love letter to the football communityBeauty10 of the hottest Instagram accounts fusing art, sex and eroticaArt & PhotographyTender portraits of Vietnamese youth in BerlinArt & PhotographyDressing for a ball: Dazed serves football couture for summer Nike FashionNike celebrates the culture of U.S. soccerMusicOlivia Rodrigo: ‘A breakup can be an opportunity to redirect your life’BeautyThe sexiest flesh-baring Instagram accounts you need to followEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy