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VIDEO PREMIERE: Coggles Street Style – Amph

DJ and menswear designer Amph tells us about his style

International fashion retailer Coggles launch the second installment of their Streetstyle film series which the brand debuted last season. Coinciding with the arrival online of the A/W12 collections, the UK's largest street style archive looks to Amph Boakye, DJ and freelance menswear designer. We contacted the creative to talk beats and pieces...

Dazed Digital: What are you listening to at the moment?
Anything with a strong beat/instrumental or strong vocals and an interesting message.

DD: Does the music you listen to inspire what you wear?
Yes to a certain extent. I still like the fashion in the early 1980s about the time I was born. I think people looked really sexy at this time. Take Richard Gere for example, his look in American Gigolo was probably one of the most defining moments in menswear. I do very much like music from the late 1970s/early 80s and I feel that this does contribute to my own personal style.

DD: What are your most stylish record sleeves?
I really like album cover art from the early italo disco era. They embody a time of sexual liberation; album covers like Azoto Disco Fizz 1979 with a naked woman being squeezed out of a tube of toothpaste, I guess you can't go any further than that. Then you have Autumn Synthesis 1981, which does something totally different – it projects an aesthetic that’s both postmodern and elegant at the same time.

DD: What's exciting you for A/W12?
I love the formality that comes with Autumn/Winter dressing. Premium streetwear also seems to be coming increasingly relevant – Christophe Lemaire’s collection for Bean Pole has the hallmark of the Hermès artistic director while feeling very clean and contemporary and I really like Purified’s first footwear collection as well, it’s that mix of classic and contemporary.

DD: What was your first musical experience?
My first musical experience will have been when I was a small child. But when I stop to think of my first experience of nightlife in the musical sense, that would be the mid 90s when I was a young teenager going to a lot of underage raves, like Hype and Juice. The sound of that time was mainly house and garage, jungle and drum and bass. What I remember in particular is how this was the first social scene where people really cared about their style and appearance, which complimented that scene. Brands were worn conspicuously, echoing the days of rudeboys and mods.