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Dorothy

Opening Ceremony's Staff Canteen

The staff of OC's London pop-up take on Dazed Digital's Q&A

'Opening ceremony' is the phrase on everyone's lips at the moment. But Humberto Leon and Carol Lim's New York store – which has since opened in Tokyo and Los Angeles – got it trending, popping up in London just in time for the Olympiad and hanging around until the inauguration of a permanent space this Autumn.

More intuitive than your average concept store, OC puts personality and fun back into shopping, as well as the element of discovery, mixing ideas and aesthetics together on racks in a dig-for-treasure game of satisfaction. The girls and boys of OC London opened up to Dazed Digital.

DOROTHY, STORE MANAGER FROM SURREY
Dazed Digital: What's the best thing about Opening Ceremony?
Dorothy:
The attention to detail in everything.

DD: What are you wearing right now?
Dorothy:
A Marques´Almeida t-shirt/dress and Opening Ceremony snake espadrilles.

DD: What are you eyeing for payday?
Dorothy:
It's a toss-up between the Pendleton day of the dead blanket or some Chloë Sevigny for OC boots.

DD: OC closes at 8pm. Where shall we go?
Dorothy:
Head to Elliot's in Borough Market for dinner.

DD: What's your karaoke tune?
Dorothy:
Cher, 'Walking in Memphis'.

DD: What's your hidden talent?
Dorothy:
That would be telling!


ADRIAN, SALES ASSOCIATE FROM SOUTH LONDON
Dazed Digital: What's the best thing about Opening Ceremony?
Adrian Gitonga:
Too many reasons to list.

DD: What are you wearing right now?
Adrian:
Trapstar Old School XXL, Nike Air Jordan 4 Retro 2004 and Cheap Monday jeans.

DD: What are you eyeing for payday?
Adrian:
Christopher Shannon chain tracksuit, Juun J black sweatshirt, KTZ bomber jacket, embroidered t-shirt.

DD: OC closes at 8pm. Where shall we go?
Adrian:
BMXing.

DD: What's your karaoke tune?
Adrian:
N.E.R.D, 'She Wants To Move'.

DD: What's your hidden talent?
Adrian:
I can make a fart noise with my armpit.


KEN, SALES ASSOCIATE FROM LONDON
Dazed Digital: What's the best thing about Opening Ceremony?
Ken:
The staff and the unique labels stocked.

DD: What are you wearing right now?
Ken:
COS t-shirt, Rick Owens vest, A.P.C Jeans and Nike Air Jordans.

DD: What are you eyeing for payday?
Ken:
Some classic ska and reggae vinyl records.

DD: OC closes at 8pm. Where shall we go?
Ken:
Head on home or go grab a bite to eat.

DD: What's your karaoke tune?
Ken:
I'm not into Karaoke, I've never done it before.

DD: What's your hidden talent?
Ken:
I have yet to discover.


ELIN, PART TIME SALES ASSOCIATE FROM ICELAND
Dazed Digital: What's the best thing about Opening Ceremony?
Elin:
The variety of designers that Humberto and Carol choose and the story behind them.

DD: What are you wearing right now?
Elin:
Kimono-like jacket from a flea market in Angel, old jeans, a white t-shirt from Quality Mending in New York, jewellery from Delfina Delettrez, Pamela Love and my grandma! Grim socks from Boots and shoes from Office.

DD: What are you eyeing for payday?
Elin:
Already bought the Kenzo Vans and am hoping to get the Reyn Spooner pineapple shirt on payday.

DD: OC closes at 8pm. Where shall we go?
Elin:
Drinks in Soho?

DD: What's your karaoke tune?
Elin:
Carly Simon, 'You're So Vain'.

DD: What's your hidden talent?
Elin:
Tap dancing.


SARAH JANE, ASSISTANT MANAGER FROM AUSTRALIA
Dazed Digital: What's the best thing about Opening Ceremony? 
Sarah Jane:
The people and duh, the clothing!

DD: What are you wearing right now?
Sarah Jane:
Nobody jeans, Friend of Mine vest, wedges, chola vibe earrings.

DD: What are you eyeing for payday?
Sarah Jane:
OC grunge booties, anything Reyn Spooner, food.

DD: OC closes at 8pm. Where shall we go?
Sarah Jane:
 La Perla for their amazing Mexican food and tequila bar.

DD: What's your karaoke tune?
Sarah Jane:
Notorious B.I.G, 'Juicy'.

DD: What's your hidden talent?
Sarah Jane:
Video games, I'll school everyone.


KYLE, KEYHOLDER FROM SOUTH LONDON
Dazed Digital: What's the best thing about Opening Ceremony?
Kyle:
The creativity within the store. 

DD: What are you wearing right now?
Kyle:
AAA white tee, Mishka NYC denim, Wholesome London shoes.

DD: What are you eyeing for payday?
Kyle:
Nike Flyknit Racers.

DD: OC closes at 8pm. Where shall we go?
Kyle:
Couple pints, few games of pool, some Lebanese food from Ahly in Colliers Wood.

DD: What's your karaoke tune?
Kyle:
Ricky Martin, 'Livin' La Vida Loca'.

DD: What's your hidden talent?
Kyle:
I can do hundreds and hundreds of kick ups.

Photography Bafic