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EXCLUSIVE IMAGES: Pringle A/W12 Campaign

Behind the scenes of the Roe Ethridge-lensed campaign

Dazed & Confused contributor Roe Ethridge has lensed the latest Pringle of Scotland campaign, photographing Jake Shortall and Alison Nix in dynamic poses at gallerist Eva Presenhuber's Andreas Fuhrimann and Gabrielle Hächler-designed house. The architects are responsible for the latest Pringle of Scotland flagship, opening later this year, in sync with outgoing creative director Alistair Carr's modernist vision for the Scottish brand – a sleek world beyond just knit. Dazed Digital showcases exclusive behind the scenes images from the shoot, which took place in Switzerland.