To celebrate their first decade in Paris, we premiere an exclusive film on Dazed Digital, and look closer at their floral printed summer collection
The Paris S/S13 menswear shows were not just a chance for Korean brand Wooyoungmi to showcase their latest collection but also an opportunity for Woo Young Mi and Woo Jang Hee to highlight the 10th anniversary of their menswear line. Having just shown their 21st collection, Dazed Digital is today premiering 'Wooyoungmi Repository - 10 Years of Creation', a retrospective film made by the brand in Seoul. The clip, and a limited edition book, tackle Wooyoungmi's history from an interesting angle; how to store an archive. In it, we follow a handful of models wearing pieces from the past collections travelling to a special place, finding somewhere to store the garments. Directed by Daniel Jon and art directed by Wooyoungmi's Katie Chung, the film features a hauntingly beautiful piano soundtrack, and sees the boys carefully stove away boxes for a future generation to find and wear.
As always, the design duo played with structure and sizing, bringing out cropped double-breasted jackets, many of them in full blown prints, next to sleeveless suit jackets
Luckily, for the actual S/S13 collection, we don't have to wait for future generations to wear it. Presented in Paris yesterday, the collection nicely followed on from the sartorially refined A/W12 collection, but with a distinct casual summer feeling to it. Starting out in fairly muted tones, the catwalk soon filled with loud mustard yellow and wine red shades. But it was, quite naturally, the floral prints that stole the show. On coats, T-shirts, jackets and trousers, different colour combos of the print brought a fun but not funny atmosphere to the collection. Just the way it should be. As always, the design duo played with structure and sizing, bringing out cropped double-breasted jackets, many of them in full blown prints, next to sleeveless suit jackets. The collection was at its best when standard wardrobe looks were given the Wooyoungmi treatment - like with the last few exits, for example. A black an white graphic print came out as jacket/shorts combo but really killed it as trousers teamed up with a light blue shirt with contrast collar and a plain and simple dark navy overcoat. Simple yet elegant. Here's to another 10 years of Wooyoungmi menswear, especially if it'll look as good as this collection...
Director Daniel Jon
Art Direction Katie Chung
Photography Louis Park @ The School House Agency
Photography Assistant Heeman Shin
Hair & Make-up Yiwha Park @ Vott
Hair & Make-up Assistant Hyunsuk Chae
Model Hyunjun Kim, Taehwan Choi, Jungku Lee @ ChoII Entertainment