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EXCLUSIVE FILM: William Richard Green S/S13

We premiere filmmaker Morgan O'Donovan's latest film for the British menswear designer's 'Home Is Where The Heart Is' collection

British menswear designer William Richard Green presents a modern 'anti-postcard view of Britain' for his military inspired Spring/Summer 2013 collection entitled 'Home Is Where The Heart Is'. His modern reworking of utilitarian apparel applies a predominantly monotone colour palette, except for the use of a military olive to fabrics like British-sourced herringbone, jersey, cotton and rubber from Derbyshire.

Premiering on Dazed Digital, the new film by photographer and long-time Dazed collaborator, Morgan O’Donovan, acts as a visual explanation of the inspirations behind the collection. Influenced by the Shane Meadows film Dead Man’s Shoes, Green portrays the post-service military life, set in a gritty, rural Britain. Each piece is named after a city, town or village in the Midlands area, referenced through signposts that appear in various scenes throughout the film, whilst the rural setting is juxtaposed with a soundtrack of hard-hitting acid house, which Green applying his DJ/producer background to good use, mixed specifically for the collection.