Behind the scenes of the menswear giant's London t-shirt project
In the run-up to the first ever London Collections: Men, London Fashion Week's first ever dedicated menswear schedule, Topman celebrates home-grown British talent by asking some of the most anticipated names on the schedule to create a t-shirt.
Representing the theme 'Menswear Rules Britainnia', SIBLING, Katie Eary, Christopher Shannon, Lou Dalton and James Long have each put their stamp on white cotton, roll-sleeve designs. Launching 7th June, £5 from the sale of each t-shirt will go to The British Fashion Council's Princess of Wales Charitable Trust to support young designers.
"With these limited edition tees Topman joins in the Great British summer celebrations with a language uniquely its own, committed to supporting the best British Designers through our New Gen Men initiative," says Gordon Richardson, Topman Design Director. "These exclusive prints will endure way beyond the 'Jubilee' moment."
As models were pictured in front of London's top tourist spots, Dazed Digital asked each designer for their own personal take: What is your favourite hangout in London?
SIBLING: Shrimpy's, the new restaurant at The Kings Cross Filling Station, brought to you by Bistrotheque.
Katie Eary: Gordon's Wine Bar in-between Embankment and Charing Cross! Lit only by candlelight, it's the perfect place to get a bottle of wine with cheese and meat boards to DIE for!
Christopher Shannon: The corner booth at Mishkins, Covent Garden.
Lou Dalton: The Charles Lamb, Elia Street, Islington for endless glasses of prosecco, then hot footing it down to The Eagle on Kennington Road on a Sunday eve to show support to the geniuses that are Horse Meat Disco. Jim Stanton and the boys are simply London's finest.
James Long: Probably my studio or on my roof in the Hackney hills!