Dazed contributing hairstylist Alex Brownsell and partner-in-crime Sam Teasdale's Dalston salon has punched way above its weight in the size versus influence stakes. The girls' relentless championing of dip-dye has seen their signature style explode from gritty streets to the most polished of pop stars, IT girls and slick fashion glossies, in a story of attitude and spirit overcoming everything else. Even Barbie has got their influential look.
Today sees another chapter in the story, as Bleach reopens after a serious makeover. And continuing their stream of counterculture references, the launch of an in-salon wall zine, with which they want you to get involved.
Our wall zine is like a huge real-life scrapbook spread across the wall of our new salon, kind of like the bedrooms of our teenage selves
Brownsell and Teasdale are looking for contributions such as magazine tears, photographs, old posters, artwork, illustrations and, of course, anything hair related. All material (along with Twitter, Tumblr and Instagram handles) can be sent to the Bleach salon at 420 Kingsland Road, London, E8 4AA.
Given their ethos, things don't stop at the printed, with Spotify playlists are encouraged to be shared as well. (Good) recommendations tweeted to @BleachLondon will be played loud to those getting their hair did.
"Our wall zine is like a huge real-life scrapbook spread across the wall of our new salon, kind of like the bedrooms of our teenage selves," Alex and Sam tell Dazed Digital. "It's covered in old loved and current references, with lots of additions from our friends and idols to provide hairspiration to our clients.
At the moment we are taking inspiration from 1970s American yearbook portraits, awkward fringes, tots and tiara styled updos mixed with summer hues of pastel and grown-out perms.
Pamela Des Barres, Fab lollies, prom, freaks and geeks, ABBA, peach schnapps and Stevie Nicks' mullet are all things we love right now."