From the tiny Greek Store location, which has gained a cult shopping status, the Kokon To Zai guys Marjan Pejoski and Sasha Bezovski decided to branch out and find a new home. They settled for an old butcher's store on Golborne Road with a magnificent fascia that dates back to the Victorian era. In contrast to the Greek Street location, the new shop is far more spacious with a real sense of eclecticism -  thistle design Victorian tiles, Jason Miller antler chandeliers and Carrara marble bar are all interior composites. In addition to the expected KTZ line and Marjan Pejoski, they have incorporated interior objects such as Harry Allen pig banks, conceptual bicycles from Droog Designs and Seletti homeware, all of which contribute to this modern curiosity shop that the KTZ team have curated.

Dazed Digital: An obvious question - why set up shop in West London when it seems more obvious to go East where the style of Kokon to Zai tends to be associated with?
KTZ: We do have a strong association with East but there is the clientele in the West, especially for Marjan Pejoski.

DD: In addition to fashion, the new store stocks lifestyle brands - how did that happen and how did you choose the stock to go into store?
KTZ: This store was a result of a ten year journey as designers, buyers and collectors of beautiful object d'art. We wanted to create an ecclectic mix with beautiful things that range from affordable to super desirable. There isn't a magic formula to select things. They just have to have that Kokon to Zai je ne sais quoi!

DD: The exterior of the store is quite extraordinary. What attracted you to it?
KTZ: It looked like it was waiting to be discovered.

DD: Is the KTZ own brand line still in development? What's in store for SS09?
KTZ: It's all about the early 90-ties, "A Tribe called Quest" and pinballs. Throw in some kick arse prints and oversized jewels and voila! A look is born!

DD: It seems the new westside store is a lot more 'grown up' - do you see this shift as a sign of the times?
KTZ: We are also growing up, however we intend to stay young at heart. The new store is not grown up in a grown up way.