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Creatures of the Wind Womenswear A/W12

Insider Access: Susie Bubble - NYC Day Two

The revered Style Bubble blogger on her New York Fashion Week experience so far...

Susie Bubble is the founder of one of the world's most influential fashion blogs, Style Bubble. Former editor of Dazed Digital, she travels extensively with her work, colliding fashion styling with a reality context, always looking to find something new.

I think Creatures of the Wind are doing something quite interesting with their mix of textures and vaguely folksy ensembles with unexpected elements

Dazed Digital: Where are you at the moment?
Susie Bubble: I'm in my room at the Tribeca Grand huddling up, scared stiff to go out because the temperatures have just dropped to like minus seven in New York. I'm about to do a photo shoot in here, which should illustrate the messy explosion of jumpers and heat tech tops in my room. I'm also wading through a ton of photos that I've taken in New York whilst watching the travel channel – repeats of Anthony Bourdain's 'No Reservations' get me through the week. 

DD: What have you been working on?
Susie Bubble:
I've been busy writing and also working on a bit of a secret project that fingers crossed may or may not come off. Actually, New York will determine whether this "thing" will happen so I'm slightly nerve-wracked. Apologies for all the mystery vibes. 

Jason Wu gave me some food for thought too. His collection explored his Chinese heritage and I guess being Chinese myself, I'm always ultra critical of how a Chinese theme is deployed in a collection

DD: What's been your highlight of the day?
Susie Bubble: It was lovely ending the day with Suno as I wear their clothes and basically come out of the shows wanting most of it. Jason Wu gave me some food for thought too. His collection explored his Chinese heritage and I guess being Chinese myself, I'm always ultra critical of how a Chinese theme is deployed in a collection. I think Wu managed to poke fun at some of the clichés and I think it was kind of brave for a young Chinese designer to 'do' the Chinese thing. Plus, the soundtrack had the beautiful score from the Bertolucci film 'The Last Emperor' which is always good.

DD: Have you seen any new designers you think are promising?
Susie Bubble: I think Creatures of the Wind are doing something quite interesting with their mix of textures and vaguely folksy ensembles with unexpected elements. There was nothing that really tied everything together but that was the charm – it's hard to find something really off-kilter in New York because everything tends to be super slick. There's also something quite intriguing about knitwear designer Lindsay Degen. I think that got people talking because she showed some knitted shorts that exposed the bum cheeks but overall I kind of liked the 90s ravey vibe of the knitwear, which reminds me a little bit of Cooperative Designs from London. 

DD: What are you looking forward to tomorrow?
Susie Lau: It's the WANG day. Alexander Wang's show tends to make you feel like fashion month has properly kicked off. I also really like what Felipe Oliveira Baptista is doing at Lacoste. The New York 'new gen' brigade includes Prabal Gurung and Altuzarra, which should both be interesting shows. Then onwards and upwards for the rest of it!  I'm also looking forward to having my first Meatball Shop experience thanks to Band of Outsiders' after party. Apparently Scott Sternberg is a meatball fanatic.