Scouting the newest in design talents, the London department store presents the work of 15 young creatives including the likes of Maarten van der Horst, Shaun Samson and William Richard Green
For 2012, Selfridges will be presenting their second annual installment of the Bright Young Things project as part of their talent-scouting challenge to hype up 15 of the UK's most exciting young designers and artists. Each of the selected BYTs will be given a window in Selfridges on Oxford Street & Duke Street to showcase their unique creative visions, where their work will be sold from three pop-up spaces in-store.
Womenswear designers will include: Sorcha O’Raghallaigh, Adam Andrascik, Maarten van der Horst, and Alice Lee and Menswear designers Shaun Samson, Astrid Anderson, William Richard Green, and Alex Mattson. Artists and illustrators Becky Sloan, Tinker & Tailor, and Archie McLeish will also feature in displays as well as expert coffee roaster Jack Coleman. Dazed speak to one of the creatives from the forthcoming project, photographer, Nuha Razik, who has been capturing the process of her window installation outlining how the window comes to life over a three-night stint.
Dazed Digital: How did you aim to 'bring your photography to life' in this project?
Nuha Razik: Visually and metaphorically I am interested in contrasts between darkness and light. I wanted to keep to my ascetic and my influences but step away from photography for this project. I aimed to create something akin to a still from a film. Making this into a set brings the viewer more into in a quite a surrealist way. My photography has a narrative even if it appears elusively. Creating a mood and setting a scene, stepping into an emotion you cannot escape or a state of mind. Which is predominantly my own. There's a plot to this still. I wanted it to be visually striking but there's a hint to the plot from the letter on the table. the letter isn't obvious maybe not even readable to most that will pass by, which is how I wanted it to be. the letter written was a release, a confession to a friend. that only some will get to have a glimpse into if they looked carefully. Or else it remains hidden in the plot.
DD: What was it about this project that drew you to it?
Nuha Razik: I've wanted to explore my aesthetic and ideas with crossing into different practices for sometime, this was a perfect opportunity to do that. One of the objectives of my work is to break down the barriers between artistic disciplines. I draw from and comment upon film, photography, music, poetry, theatre, painting and sculpture. I believe that uniting these can construct a powerful inter-disciplinary visual narrative.
DD: What elements define your personal style of photography?
Nuha Razik: Visually black, white and varying shades of grey. The black part is very important, I'm obsessed with darkness and shadows, I use black to frame key elements within my compositions. I believe what hides in the darkness is as significant as what can be seen in the light. Caravaggio and film noir are a big influence on my work. Crossing from visual to conceptual surrealism is another big influence on my work. I'm interested in exploring the subconscious, alternate realities and the human psyche. My work is very personal to me and is almost always autobiographical, a self portrait or a confession.
DD: What else are you currently working on?
Nuha Razik: 'Stages of Repressed Memories' is the title I've been working under for sometime. 'In My Darkest Hour' which is my window piece for Selfridges also falls under that title. I'm working towards three different projects right now and figuring out where the best place for their release will be.
Selfridges, Oxford Street, London: From 6 January 2012 until the end of February 2012