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Uniqlo: The Science of Style

Dazed and Japanese brand Uniqlo will be launching a unique competition project exploring the boundaries between art and fashion

Uniqlo and Dazed present The Science of Style, a unique competition project celebrating Uniqlo’s state-of-the-art creative technicality and diverse functionality through the form of sculpture. Uniqlo’s universal essence of boundary-less creativity transcends fashion and art, it’s about self expression and personality. Inspired by the advanced clothing and fabrics of the new Autumn Winter Heattech and Ultra Light Down collections, Uniqlo and Dazed have commissioned the acclaimed set designer, sculptor and artist David White to create two bespoke, large scale outdoor installations on the streets of Camden and Clerkenwell in London. 

An artist whose work with photographers and directors Alasdair McLellan, Paolo Roversi, Sharif Hamza, Solve Sundsbo and Kacper Kasprzyk has been featured in Dazed & Confused, NOWNESS and AnotherMan, for The Science of Style, David White has defined and emphasised the innovative functions of the Uniqlo collections.

His Heattech installation is created with coloured translucent perspex displayed over a frosty mountainous image. The warm colours contrasting the coldness of the picture and the layering hinting at the vanguard elements of Heattech. Garments engineered for warmth, these are perfect, versatile winter pieces that can be worn as both inner and outerwear. The artist’s winter chill Ultra Light Down installation reveals a collection of light, airy, seemingly suspended frosted clouds amidst the piece, mirroring the lightweight 90% pure goose down insulation, the lightest outerwear that Uniqlo have ever designed. The Heattech and Ultra Light Down collections are joined by the return of their original Japanese Uniqlo UJ denim, this season focused on cleaner solid washes and a more refined and versatile look and the essential 100% natural, Merino winter wool knit.

The Science of Style project is reaching out to the Uniqlo and Dazed & Confused community to submit your own ideas, sketches and concepts inspired by the creative technology and universal essence of Uniqlo, to create a sculpture that represents the inspirations behind the four winter ranges. The winner of this creative competition will see their ideas translated into an art installation created by David White, which will be exhibited in November at the Uniqlo Regent Street store, London.

Submit your designs via The Science of Style site, where you’ll also find more creative ideas, information on David White and Uniqlo’s new Autumn Winter collection.

David White’s Uniqlo Heattech Installation at 35 Clerkenwell Road, EC1M 5RS and the Uniqlo Ultra Light Down installation at 60 Eversholt Street, NW1 1DA. /