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Theo Fennell ALIAS Open Road Competition

Dazed and the acclaimed jeweller Theo Fennell hit the UK’s best festivals in search of new style makers... here are the results

Over the summer, Dazed and renowned British jeweller Theo Fennell travelled to the UK’s most loved festivals — Isle of Wight, Glastonbury, Latitude, Port Eliot and Vintage — in search of the faces for the new Alias family. At each festival, 20 inspired individuals with a unique sense of style were cast and featured on the Theo Fennell ALIAS and Dazed Digital Open Road photo gallery site, with voting open to Dazed’s readers to pick their two favourite festival styles.

The Theo Fennell ALIAS collection is the first in fine silver featuring and features the jeweller’s iconic rock ‘n’ roll aesthetic and signature keys, crosses and skull pieces alongside the more delicate semi-precious stones and simple cuffs. The lucky Open Road competition winners bagged themselves £1,000 worth of Theo Fennell ALIAS jewellery.

After the public vote, we proudly reveal that the winners are Charlene O’Rourke from Kent, who was photographed at the Isle of Wight festival, and Jen Popplewell from Leeds, who was photographed at Glastonbury.

Charlene O’Rourke


Dazed Digital: What do you like most about the Theo Fennell ALIAS collection?
Charlene O'Rourke:
I like that the range has a gothic style that comes across immediately with the skulls and crosses and then you realise there is more to the pieces than just that. They have stories and feelings behind them.

DD: Which are your favourite pieces in the Theo Fennell ALIAS collection?
Charlene O'Rourke:
All of the rings! Particularly from the Carnival and Yorick collections.

DD: What was the highlight of the summer festivals?
Charlene O'Rourke:
Seeing bands I love is the main highlight, but I also like seeing people just let go and dress and act however they please.

DD: How would you describe your festival style?
Charlene O'Rourke:
This year I was quite dark—I wore a lot of fur, old band tees, feathers, leopard prints and clothes with rips and tears.

Jen Popplewell

Dazed Digital: What do you like most about the Theo Fennell ALIAS collection?
Jen Popplewell:
The subjectiveness. Looking at some of the pieces I can see how they would mean many things to different people. The wonderful thing is to inspire thought and discussion which the ALIAS collection could. The rings from the Heroes &Villains range could inspire political debates!

DD: Which are your favourite pieces in the Theo Fennell ALIAS collection?
Jen Popplewell:
The Silver Snake Eye ring or the Lief Cross pendant. Both picked purely for aesthetic purposes!

DD: How would you describe your festival style?
Jen Popplewell:
Like a small child on non-uniform day. All of my favourites, all at the same time! At a place like Glastonbury where you are surrounded by the most beautiful characters that the world has to offer, it’s the perfect excuse to be a little more courageous than you usually would, as you’ll never stand out in the sea of eccentrics! For me, that usually means mixing and matching fabrics, patterns and textures that’s not exactly everyday wear.