The fashion writer and blogger picks out her favourite pieces from the high street giant's new collections in the unique Regent Street space
As the latest guest to join Topshop's ‘Edited By’ series, London-based fashion writer and blogger Susanna Lau (better known as Susie Bubble of Style Bubble) will be picking out her favourite pieces from the current ranges in-store at Topshop this season. Having started her ever-popular blog in 2006, consisting of both her daily updates on personal style as well as highlighting young and upcoming talent, Lau has since established her unique sense of style on a global scale.
It was no wonder the highly respected fashion authority was one of the young mavericks to be hand-picked by Topshop’s Design Director Jacqui Markham to 'guest-edit' and choose a unique selection from Topshop's Boutique, Premium, mainline and basic ranges. Previous guests have included Dazed & Confused's Fashion Editor Katie Shillingford. As a true representation of the fashion visionaries and their aesthetic, 'Edited By' provides a true inside look at the Editors' tastes and new interpretations of offerings from London’s largest fashion high street brand.
Dazed Digital: What do you think has been Topshop's influence on trends this year, on the high street or otherwise, if any?
Susie Lau: Topshop has always been head of the high street curve precisely because they take the catwalk trends and put their own spin on items. This year, I think they really excelled at festival and summer dressing with colour blocking and lots of 70s vibes flying around in the summer (and flying off the shelves I presume...). As always have pushed their designer collaborations with the one by David Koma sticking out in particular. I think producing a metal tube dress costing £350 is pretty ballsy for a high street chain! I feel like Topshop are also starting to really take advantage of their bricks and mortar position by doing things like collaborating with Meadham Kirchhoff on a pop-up shop.
DD: Have you tried to incorporate your own style into the pieces or did you have a theme in mind?
Susie Lau: I picked the pieces in the way that I normally shop at Topshop which basically means I haphazardly go in there - pick out 30 things from all corners of the store and then see what I really want/need. In the way that I normally mix things up, I definitely wanted to have lots of contrasts. The space was quite minimal and 'tasteful' when I first saw it so I've kind of gone in there and messed it up a bit with prints, colours and textures. There isn't an overarching theme as such. The picks basically reflect the current stuff in store but in a slightly more eclectic way.
DD: Do you think the collection reflects your own sense of style accurately?
Susie Lau: The point isn't that Topshop's entire collection reflects my personal style but that it encourages you to go in there and pick things that are to your taste. It's such a vast collection with so many trend strands that the beauty of it is that if I don't relate to one particular section in the store, there's another bit that will be more appealing. I tend to be drawn to the Boutique section (housing their Unique collection as well as any designer collaborations) so there are a few pieces from that section. At the moment there are lots of Paddington Bear-esque chunky knits and duffle coats which will always get the thumbs up. There are also a few bits of William Morris type florals in the collection that I'm really loving.
DD: What is your favourite piece from your selections?
Susie Lau: There's an ox-blood red sheepskin jacket that I think is really beautiful... I don't think I'm really selling it by throwing in a bit of rancid animal imagery in there but basically I want it to give me a big hug every day in the depths of winter.
Susie Lau’s ‘Edited By’ will launch both instore and online on 1st September for two weeks, continuing on a monthly basis with new guest editors taking over the space every month