This July marks the launch of Claudia Schiffer’s new website Claudia Schiffer.com launching today for her Autumn/Winter ’11 cashmere collection, promising to encapsulate the German model's own luxurious style whilst retaining itself for everyday womenswear. Most famous for her roles in front of the lens, Schiffer now spearheads the launch of her new self-titled label as Creative Director. The range manages to remain effortlessly elegant throughout, from the classic granddad cardigans through to the tubular slim fitting dresses; swing cape jumpers, boyfriend style sweater dresses and oversized hand knitted pieces. Keeping in line with seasonal changes, the choice of colours find comfort in earthy midnight tones to reflect the graceful design aesthetic. Furthermore, as part of the launch, the new label released this new film, as directed by Danny Vaia, showing Schiffer dressed in the new line amidst the setting of crisp autumn backdrops.

The Claudia Schiffer range will be exclusively available from Net-a-Porter and Harvey Nichols from 12 August.