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Burberry's Beijing Livestream

The iconic British label is set to livestream their largest ever event in China to celebrate the launch of their new Beijing flagship store

Today, Wednesday April 13 at 1.30pm GMT, Burberry will be livestreaming its largest ever event to celebrate British music, technology and fashion. Held in China's capital, the event will also be celebrating Burberry's new Beijing flagship store, designed by Chief Creative Officer Christopher Bailey, incorporating virtual and live elements to be streamed globally including across its 50 stores (24 of which are in Asia Pacific) simultaneously. 

The event will also utilise groundbreaking virtual image technology by combining live models with animated footage and life-like holograms with a wholly immersive audio, visual and sensory experience - where the entire event will be filmed in all angles using multiple cameras in real time from the red carpet to interior and exterior shots. The event will be watched online through burberry.com, partner sites and at key Burberry stores globally.