Ku WonJung, designer at Korean conceptual brand Unbounded AWE, has a BA degree from Central Saint Martins and a Masters from London College of Fashion. Her London education - via a few Paris showroom seasons - has led her back to her native Seoul, and for her Autumn Winter show - as part of Generation Next at Seoul Fashion Week - WonJung built on the directional foundation from her CSM years and created a coherent, albeit a tad too avant-garde, collection. Based around stripes and graphic prints, the collection focused on a mummy bandage pattern that featured throughout the show, as even shoes and the model's faces were mummified.
Centred around back and white, Unbounded AWE also showed elements of turquoise, blue and purple. Often the coats and jackets came lengthy, layered and detailed with pockets. Double breasted jackets and crombie coats were colour blocked and mixed cotton with fleece. Standard wardrobe pieces like duffel coats and bomber jackets were customised with the brand's rabbit mascot and there was a clear sense of a unique, though sometimes a bit immature, aesthetic through the show at Kring in Seoul. But definitely one to watch!
Dazed Digital: What inspired the collection? Ku WonJung: I was influenced by ancient Egyptian mummy monsters that epitomises our loneliness. The collection was inspired by a mummified cat that was discovered with its master.
DD: How did that translate onto the catwalk? Ku WonJung: Except for the mummy bandage print, through long shirts and leggings. I also like making MA1 and M65 jackets.
DD: Do you have a fave piece in the collection? Ku WonJung: I like the last piece, the tailored coat!