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boy smells pride symone drag race
Courtesy of Boy Smells

Drag Race’s Symone and Gottmik front Boy Smells’ Pride campaign


TextDominic Cadogan

The new Pride Radiance collection is inspired by LGBTQ+ faces including Brandon Flynn, Tommy Dorfman, and Leyna Bloom

It’s Pride month! So, you know what that means, a bunch of random groups and corporations who think adding a rainbow to their logo counts as support for the LGBTQ+ community (ahem).

But among the trash, there are some genuine gems (see: here). In the world of beauty and wellness, queer-owned candle company Boy Smells is leading the way in doing Pride the right way. To celebrate, it has dropped a limited edition collection entitled Pride Radiance. 

Comprising five scents – Dynasty, Ambrosia, Extra Vert, Rosalita, and Philia – each candle is inspired by one of the accompanying campaign’s faces: RuPaul’s Drag Race season 13 winner Symone, 13 Reasons Why actors Brandon Flynn and Tommy Dorfman, model Leyna Bloom, and make-up artist and drag performer GottMik

“Having grown up in the 80s and 90s during a time when being queer came with fear and shame, I have been moved to see our community step into its power with a wider representation and meaningful shows of solidarity,” Matthew Herman, co-founder of Boy Smells, told Byrdie

Beyond representation, the Pride Radiance collection will give back to the community with 10 per cent of sales (a minimum of $100,000) going to the Trevor Project – an LGBTQ+ organisation for suicide prevention and youth crisis intervention. 

Pride Radiance is available now here

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