Pin It
Marie Kondo
courtesy of Instagram/@mariekondo

Tidying guru Marie Kondo sparks irony after launching online wellness store


TextAlex Peters

The queen of decluttering has branched out into retail

Japanese tidying guru Marie Kondo has sparked something other than joy after announcing a new online wellness and homeware store. 

Kondo made a name for herself encouraging people to declutter their homes and minds with her KonMari method which asks people to rid their homes of things that don’t “spark joy.” This week, to help you reclutter the space you cleared, she launched a new store on her website selling everything from storage containers and slippers to palo santo holders. The most expensive item in the store is a $275 brass kitchen utensils holder, while a crystal and tuning fork set which “help to restore a sense of balance” will set you back $75.

“My tidying method isn’t about getting rid of things – it’s about heightening your sensitivity to what brings you joy,” Kondo writes in a letter on her website announcing the store. “Once you’ve completed your tidying, there is room to welcome meaningful objects, people and experiences into your life.”

However, many people have found irony and a few eye rolls in Kondo preaching against clutter only to sell household items of her own. “Marie Kondo is a genius hustler. Convince everyone to throw out their useless homewares, sell them some new useless homewares,” tweeted journalist Osman Faruqi, while reporter Hiroko Tabuchi wrote, “Can't make this stuff up: Marie Kondo, queen of the clutter-free life, has added an e-commerce shop to her site.”

Read Next
Man Made documentary t cooper trans fitcon bodybuilder
Kai-Isaiah Jamal & T Cooper discuss trans masculinity in new film Man Made Beauty Feature
Leanne Woodley
Leanne Woodley's intricate nail designs are miniature works of art Spotlight
Billie Eilish
RIP Billie Eilish’s slime green roots Beauty news
devil octopus lips russia filler plastic surgery
Exploring ‘devil lips’, the Russian plastic surgery Instagram trend Beauty news
pantone classic blue 2020 trend shade
8 beauty products to match Pantone’s colour of the year – Classic Blue products
Diplo
Diplo joins the weird new wellness craze of butthole tanning Beauty news
_images_uploads_gallery_trixie_2
‘I always wanted to make my own make-up’ – Trixie Mattel talks beauty Beauty Feature
05
Made Up: Celebrate bombastic, decadent beauty in this glamorous new shoot Photo story
ezgif-5-32ef64f9ab36
Revenge beauty: 12 on-screen transformations that revealed inner darkness Beauty Feature
Dazed-Xmas-Guide14387
A hazy, glamorous 80s feast by DeadHungry – the 2019 Christmas gift guide Photo story
00230015
I got my face plastered in 24k gold foil for a ‘casual’ facial Tried and Tested
daglara queer artist greece athens drag make up
Serpent eyes and alien cheekbones: artist Daglara’s trans-species aesthetic Beauty Feature
Horoscopes Dec 2019
Your monthly beauty horoscope: December 2019 Horoscopes
ezgif-5-973b4f4c3cec
Is our pursuit of happiness actually making us more unhappy? Think piece
Miss Period
Japanese store is ‘rethinking’ policy that identifies staff on their period Beauty news
theheauxmentor_27892905_336740540146616_1868555045
The Heaux Mentor is here to empower sex workers with her new cosmetic line Beauty Feature