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marc jacobs daisy campaign kaia gerber alasdair mclellan
Marc Jacobs Daisy campaignPhotography Alasdair McLellan

Marc Jacobs wants you to be in his next fragrance campaign


TextDominic Cadogan

The New York-based designer posted an open casting call on Instagram yesterday

After presenting his SS20 at NYFW just last week – which featured a 60 model-strong cast, all with individual beauty looks – designer Marc Jacobs has now announced he’s casting for his newest fragrance campaign, and he wants you involved! 

That’s right, posting the open call on Instagram yesterday, giving the opportunity for anyone to be involved and join the likes of previous campaign faces like Kaia Gerber. All you have to do is record a video of yourself explaining what’s perfectly imperfect about you and then post it to Instagram with the hashtag #whatisperfect. 

As well as featuring the likes of icons like Missy Elliott, Marilyn Manson, Willow Smith, Courtney Love, and Cher, Marc Jacob’s fashion campaigns have also starred faces cast from all over the world via his ongoing #CastMeMarc project. Stay tuned for when the campaign drops to see who makes the final cut. 

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