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courtesy of Instagram/@crueltyfreeintl

Estée Lauder Companies back effort to ban animal testing worldwide


TextAlex Peters

The beauty manufacturing giant is partnering with the Humane Society International and Cruelty Free International in an effort to end global animal testing by 2023

The Estée Lauder Companies has announced its support for a global ban on cosmetic animal testing. The beauty manufacturing giant has partnered with Cruelty Free International and the Humane Society International, joining its campaign #BeCrueltyFree, a global effort to ensure that all newly manufactured cosmetics are both safe and cruelty-free.

“We are proud to partner with Humane Society International, an organization that has done such thoughtful work advocating for animals everywhere,” said Anna Klein, senior vice president, Global Corporate Affairs for The Estée Lauder Companies. “They have been a wonderful partner and advisor as we work together towards our common goal to bring an end to cosmetics animal testing, worldwide.”

The Estée Lauder Companies own over 25 personal care brands including MAC, Bobbi Brown, Too Faced, Becca, La Mer and Le Labo and its products are sold in over 150 countries. With this latest pledge, Estee Lauder follow in the footsteps of other big beauty manufacturers such as Coty, Unilever and Procter & Gamble. Last year, Coty partnered with Cruelty-Free International to support a global end to animal testing, an effort which saw their brand CoverGirl become the largest in the beauty industry to be awarded Leaping Bunny certification. Unilever, who own brands such as Dove and Vaseline, also announced support last year for a worldwide ban on animal testing as part of a collaboration with animal protection group Humane Society International.

Although cosmetic testing on animals has been banned in the EU since 2013, research from Cruelty-Free International found that at least 115 million animals are still experimented on worldwide each year, and China requires cosmetics sold in their country to be tested on animals. This means that while some cosmetic brands don’t test on animals themselves – including the Estée Lauder Companies which committed to ending internal animal testing over 30 years ago – in order to sell to the $3 billion Chinese market, brands must pay for their products to undergo third-party tests on animals.

With these new partnerships, the Estée Lauder Companies will be backing legislation aimed at ending current animal testing regulations, seeking Leaping Bunny certification for some of its brands and encouaraging continued research and development of non-animal advances to cosmetics safety assessments.

“Animal testing is last century’s science, but to legislate it out of existence requires us to join forces with forward-looking industry leaders like The Estée Lauder Companies,” says Kitty Block, president of Humane Society International and president and CEO of the Humane Society of the United States. “I’m confident that by working together with beauty companies through our #BeCruelty campaign, we can help bring an end to cosmetics testing on animals by 2023.”

“We have been working at the level of the UN to bring attention to the continued suffering of animals for cosmetics and are thrilled to be partnering with such an important respected global beauty company to bring animal testing for cosmetics to an end,” said Michelle Thew, Chief Executive Cruelty Free International.

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